Sudamala Global Privacy Policy

Welcome to Sudamala Resorts’ Privacy Policy. We hold your privacy in high regard and are committed to safeguarding it. By accessing our website (www.sudamalaresorts.com), you are agreeing to adhere to the principles and practices outlined in this notice. We want you to have a clear understanding of how we gather, utilize, and disclose your personal information. This Privacy Notice pertains to the website you are currently visiting (referred to as the “Website”). It also encompasses the collection of personal data through various means, including:

• Our social media pages, where you found this privacy notice.
• Email messages and WhatsApp Messenger messages containing links to this Privacy Notice, as well as other online communications with us.
• Your visits or stays as a guest at any of Sudamala Resorts, including the use of our diverse hospitality services such as the spa, restaurants, or any other offline interactions with us.
• Your purchase of Sudamala Resorts’ offerings.

A Summary of How We Utilize Your Data:

1. Why We Use Your Information and the Legal Basis for Doing So: Sudamala Resorts employs your personal data for various purposes, including processing and facilitating bookings, delivering personalized services at our resorts, responding to your information requests, informing you about our products and services, and other purposes detailed in this notice.
2. Consent: In cases where we rely on your consent, such as for marketing our products and services to you, the use of cookies, and the collection and utilization of sensitive personal data, you have the right to withdraw your consent at any time.
3. Cookies: Our website uses cookies to monitor visitor activity, analyze trends, and study usage patterns for research and marketing purposes. Please note that you are not obligated to accept cookies.
4. Your Rights: You possess certain rights concerning your personal information as dictated by applicable laws, including the right to object to some of the processing activities carried out by Sudamala Resorts.
5. Your privacy is important to us, and we are committed to ensuring the security and confidentiality of your data. Thank you for choosing Sudamala Resorts.

WHAT INFORMATION DO WE COLLECT FROM YOU?
At Sudamala Resorts, we gather specific information about you to ensure the effective operation of our services and to provide you with exceptional experiences. The nature of the information we collect depends on the context of your interactions with Sudamala Resorts’ corporate office or any Sudamala Resorts property and the services you utilize. Here are examples of the information that may be gathered:

• Contact information (such as your name, email address, mailing address, and phone number).
• Payment information (including payment card details, billing address, and bank account information).
• Demographic data (consisting of your date of birth, gender, country of residence, and preferred language).
• Information related to your reservations, stays, or visits at any Sudamala Resorts property.
• Data necessary to fulfill special requests or specific accommodations.
• Copies of your correspondence with us, should you reach out to us.
• Your interests and preferences.
• Information regarding your use and interaction with our website.

HOW DO WE USE YOUR INFORMATION?
Sudamala Resorts collects your information to ensure the efficient operation of our services and to provide you with outstanding experiences. We may collect, use, and disclose the information for a variety of purposes, including but not limited to the following:
Contact information (such as your name, email address, mailing address, and phone number).

• Payment information (including payment card details, billing address, and bank account information).
• Demographic data (consisting of your date of birth, gender, country of residence, and preferred language).
• Information related to your reservations, stays, or visits at any Sudamala Resorts property.
• Data necessary to fulfill special requests or specific accommodations.
• Copies of your correspondence with us, should you reach out to us.
• Your interests and preferences.
• Information regarding your use and interaction with our website.

HOW DO WE USE YOUR INFORMATION?
Sudamala Resorts collects your information to ensure the efficient operation of our services and to provide you with outstanding experiences. We may collect, use, and disclose the information for a variety of purposes, including but not limited to the following:

• Reservation and Purchase Fulfillment: Processing transaction data to complete room reservations, supply purchased goods and services, personalize services according to your preferences, obtain feedback on your stay, and maintain proper transaction records.
• Marketing Partnerships: Providing opportunities to join and enjoy privileges from our marketing partners’ membership programs.
• Response to Inquiries: Processing correspondence data to communicate with you and maintain records of your interactions with us.
• Internal Business Purposes: Utilizing the information for data analysis, audits, product development, website enhancement, service improvement, identifying usage trends, assessing the effectiveness of promotions, and fulfilling contractual obligations.
• Administrative and Other Communications: Sending essential information about our website, changes to terms and policies, or other administrative details, such as reservation confirmations.
• Marketing and Promotions: Communicating news and promotions related to Sudamala Resorts’ products and services, as well as other products and services we believe may interest you. This includes managing sweepstakes, contests, and other promotional activities.
• Safety and Security: Ensuring the safety and security of you, other guests, and personnel during your visits to our managed resorts.
• Legal Compliance: Adhering to legal and regulatory requirements or demands as stipulated by applicable laws, court orders, subpoenas, or other legal processes.
• Additional Uses: Employing your data for other purposes disclosed to you when providing the information.

The legal basis for processing your personal information may encompass one or more of the following: (i) your consent, (ii) the provision of requested services, and (iii) compliance with applicable laws, regulations, court orders, or other legal processes.
In addition, we may collect information from social media and WhatsApp Messenger, your IP address, images, videos, and audio data via security cameras in public areas of our properties, such as hallways and lobbies. Your privacy and data security are important to us, and we are committed to protecting your information.

WHAT ABOUT COOKIES?
We utilize tracking tools like browser cookies and web beacons to gather information from your interactions with us. As you navigate this website or use any apps we offer through our website, we gather information about users over time. It’s important to note that third parties may also collect personal information through these means.
DOES SUDAMALA RESORTS SHARE INFORMATION ABOUT YOU?
As a resort management company operating in multiple destinations in Indonesia, it’s essential for us to share information across various jurisdictions to ensure we deliver and maintain the best possible service. The type of information we share is contingent on your interactions with Sudamala Resorts and the services you utilize. Accordingly, your personal information may be shared with the following parties, as reasonably necessary for the purposes and legal bases outlined in this policy:

• Any hotel fully managed by us.
• The representative or travel advisor who provided us with your personal information, such as your travel agent, personal assistant, employer, or spouse.
• Trusted business partners who process information on our behalf, following our instructions and in compliance with our Privacy Policy and appropriate confidentiality and security measures.
• Marketing and advertising partners to deliver more relevant ads on our site and encourage your return.
• Third parties to the extent required in connection with the sale of all or part of our business operations or assets.

HOW SECURE IS YOUR INFORMATION?
We employ reasonable administrative, organizational, and technical safeguards and security measures to protect your personal information under our control. These measures aim to prevent unauthorized access, acquisition, disclosure, alteration, accidental loss, misuse, or damage. We regularly review and monitor these safeguards and security measures to ensure their effectiveness.

HOW LONG WILL SUDAMALA RESORTS KEEP YOUR INFORMATION?
To the extent permitted by applicable law, we will retain your personal information for the following purposes:

• Fulfilling the reasons for which the personal information was provided.
• Addressing identifiable and ongoing business needs, including record-keeping.
• Complying with specific legal or regulatory requirements.
• Meeting record retention requirements relevant to notified regulatory investigations or ongoing legal proceedings. When there’s no longer a justifiable reason to retain such personal information, we will securely delete, dispose of, anonymize, or block it.

WHAT RIGHTS DO I HAVE?
In accordance with applicable laws, you possess certain rights regarding your personal information. These rights encompass the following:

1. Access:You have the right to request a copy of your personal information.
2. Correction, Deletion, and Restriction: You can request corrections to your personal information, its deletion, or the restriction of its processing, including stopping any active processing.
3. Data Portability: You have the right to receive the personal information you provided to us, either for a contract or with your consent, in a structured, machine-readable format. Additionally, you can request that we transfer this data to another controller.
4. Objection: You can object to the processing of your personal information under certain circumstances. This is particularly relevant when we are not required to process the data to fulfill a contractual or legal requirement, or when the data is used for direct marketing (refer to “Opting Out” below).

It’s important to note that these rights may have limitations, such as when fulfilling your request would reveal another person’s personal information, infringe upon the rights of a third party (including our rights), or if you ask us to delete information that we are legally obligated to retain or have compelling legitimate interests in preserving. Applicable data protection laws include relevant exemptions, and we will inform you of these exemptions when addressing your requests.

OPTING OUT
If you wish to be removed from our database and no longer receive our personalized communications, whether electronic or otherwise, you can exercise this option in the following ways:

• Use the “Unsubscribe” option located in the footer of our email communications.
• Send an email to info@sudamalaresorts.com to request removal from our database.

HOW LONG WILL YOUR DATA BE RETAINED?
For data processed for marketing purposes or with your consent, we will continue processing the data until you request us to cease, and for a brief period thereafter to ensure your requests are implemented. Additionally, we maintain a record of your preference not to receive direct marketing or have your data processed for future reference.
In the case of financial information, we will only retain it for as long as necessary for the purposes it was collected for, and up to two months thereafter.
Regarding all other personal data, including registration information, we will not retain your data beyond the necessary duration for the indicated purposes. Personal data will be deleted when they are no longer required for their original collection or processing purposes, unless legal obligations require us to retain the data.

THIRD-PARTY PRIVACY NOTICE
This Privacy Notice does not cover, and we are not responsible for, the privacy practices, information handling, or other actions of third parties, including any third-party operating websites or services linked through our Services. Inclusion of a link on our Services does not imply our endorsement or that of our affiliates for the linked site or service.
Furthermore, we bear no responsibility for the information collection, use, disclosure, or security policies and practices of other entities, such as Facebook, Instagram, Google Ads, Yahoo, Line, TripAdvisor, Apple, Microsoft, The Hotels Network, or any other app developers, app providers, social media platform providers, operating system providers, wireless service providers, or device manufacturers. This includes any personal data you may disclose to such organizations through or in relation to our social media pages.
We engage third-party advertising companies (including Meta, Google, Yahoo, Instagram, Facebook, Line, TripAdvisor, Tiktok etc.) to deliver advertisements about products and services that may interest you as you use the Services and visit other websites or online platforms.
These advertisements may be tailored based on information pertaining to your use of the Services and other online platforms on all your devices. Additionally, they may utilize unique cookies on your web browser (including pixel tags) to achieve this. These technologies, combined with data they collect about your online activities, enable them to identify you across different devices, such as mobile phones and laptops.

WHAT ABOUT LINKED WEBSITES?
The inclusion of links to third-party websites on this site does not imply any affiliation with or endorsement by Sudamala Resorts. We assume no responsibility or liability for the activities or content of third-party websites.

CHANGES TO THIS PRIVACY POLICY
This privacy policy is subject to periodic updates. The effective date of this current privacy policy is indicated at the end of this document. Your continued use of this website signifies your acceptance of the current terms presented in this privacy policy.